Email marketing has gained significant importance over the last few years. For those who are looking for an easy and hassle free way to market their services and products, this is the ideal solution to choose. There are literally hundreds of email marketing software available in the market today. Whether you are new to this kind of marketing field or you are an expert, choosing the right software can be quite difficult. Before choosing the right email marketing software you should first list down your requirements. Then you should go with the provider that meets all or almost all your requirements. Some of the features that good marketing software should have are the ability to send newsletters, ability to send product features and sales literatures with auto-responders, RSS to email conversion, ability to integrate with a shopping cart and also with the sign up module.
Comparing the hundreds or thousands of email marketing software providers to find the right one can take several months. One of the best providers that many businesses favor is Aweber. It has been delivering stable and reliable email marketing campaigns from 1998. The main features provided by this company include email marketing tools like email newsletters and auto-responders. It also provides sophisticated email marketing tracking by which customers can track the results of their campaigns. Excellent email deliverability is another important feature. What is even better is that you get all these features at a very cheap and affordable price.